Alexis Christensen is in charge of raising money for our festival. She was recently contacted to have her brain picked on what makes for a successful sponsorship plan. Without money festivals don’t happen as they should. It’s up to Alexis to put her plan into action and make things happen.
Over the four years since its inception, our NBstreetfest family has been organized by a small volunteer committee of six people. This year is no different. Through this core group, motivated by a firm belief in the festival’s potential and importance, every year members of the committee reach out to businesses and organizations to support making this positive event a reality.
“I think it is important to make a plan,” says Alexis. In order to make this plan, she asks herself two main questions: what is it that you need and what are the ways to get there? According to Alexis, sending out sponsorship letter requests and following up is a good start, but reaching out to people over the phone or in person really goes a long way.
“In order for sponsors to come back, or to be a first timer, you need to ensure they feel good about working with you,” says Alexis. She believes honesty and integrity go a long way. It’s important for her when she’s describing benefits of getting involved, to lay out the strong plan for recognizing sponsors from every level, and makes sure to follow through on sponsorship commitments. She believes this is key. Alexis knows businesses are steadily being asked for money and so looking for gifts-in-kind donations is another great idea allowing cash strapped organizations to become a part of the festival by helping out.
When asked how she stays motivated, Alexis describes a constant desire to want to contribute to the community in a positive way. She firmly believes that taking action is a fulfilling way to become a contributor to positive change and growth. She loves seeing the festival grow each year, and furthermore is inspired at a deeper level seeing the diversity of the community coming together in laughter and fun.
Having a community event organized by a small volunteer committee of only six people means a lot of work for those involved, all of which have full time day jobs. It's helpful when community builders, those that continually sponsor events, come back year after year to help out. It means a lot to the committee.
“Now that we are going into our fourth year, I notice more sponsors becoming involved,” says Alexis. According to her, they can see that the festival, and the small group of volunteers, are committed and constantly working hard on an event that is good for the community.
To gain sponsorship, Alexis may have to help answer the question sponsors might be thinking: what’s in it for me? Alexis assures sponsors they are helping to provide the festival experience to their community, they help bring world class performers to the Battlefords, provide a place for families and tourists to congregate downtown, and most importantly are inspiring change.
To go along with the festival’s theme, this year the committee spiced up sponsorship levels by giving them themed names to match the festival’s personality: The Big Act, The Contortionist, The Magician, The Juggler, and Friend of the NB Street Fest. As a sponsor, your marketing material is shared with thousands of people from the Battlefords, and surrounding communities in Saskatchewan.
“We do this through all our media outlets, in all our print materials, and on our website,” says Alexis.
Depending on your level of support, benefits include: front page listing on day-of-event program, primary and secondary street signage/advertising, recognition in event announcements in local print, social and broadcast media, web and social media presence, primary signage day of event, tickets to Premiere Night, logo on festival banner, and logo placement in day-of-event program.
NB Street Fest is a family oriented, international street performers festival that is committed to bringing arts and culture to the Battlefords.
We want to bring families and community members together to experience laughter and fun through the arts, and to establish the festival as an annual tourism event.
NB Street Fest
Downtown North Battleford